According to Sri Crazyminds, only extraordinary content can draw audiences to movie theaters.
The pandemic brought along a big shift in content consumption habits. With the rise in popularity of OTT platforms, people are hesitant to shell out money to watch films in theatres and instead opt to...
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The pandemic has caused a significant shift in how people consume content. The popularity of OTT platforms has made individuals hesitant to spend money on watching movies in theaters, choosing instead to wait for releases on streaming services. Sri Crazyminds, speaking after his film editing session at the Bengaluru International Short Film Festival (BISFF), notes that the abundance of content on mobile devices post-lockdown has impacted viewing habits. According to him, attention spans have reduced to just twenty seconds, making it challenging to motivate individuals to leave the comfort of their homes to watch a movie in theaters. People now prefer content on OTT platforms, and unless a film has strong content, it may struggle to attract audiences to the big screen. The necessity of motivating viewers, along with the availability of legal streaming options shortly after a film's theatrical release, has altered the landscape of film consumption. Sri Crazyminds also highlights the challenges faced by Kannada cinema in competing with other regional industries and stresses the importance of compelling content and effective marketing strategies in drawing audiences to theaters. Additionally, he emphasizes the significant financial investment required to release a film successfully in the current environment where viewers have an array of choices, leading to potential confusion.Around 400 movies are submitted to the censor board for approval, but only around half of these films actually make it to the theaters for release. I believe that all these factors come together to create the central issue.